Apr 22, 2011 0
Sandwich Secrets
I jump-started and moderated a Twitter discussion today: #sandwichsecrets. I asked folks to share what tips they had for making good sandwiches. There were nearly 50 tweets from about 15 people.
Conversation was slow at first, but my @-replies and re-tweets kept things going. Sometimes an open prompt helped people get creative and share their preferred sandwich recipe. Even after a two-hour break from Twitter, I was able to evoke some more conversation with one or two tweets.
The first “volley” happened when my friend Andrew unknowingly tweeted about mustard on sandwiches just minutes after I started the hash-tag.
Then, our mutual friend Brandon jumped in, and added his thoughts about spicy mustard and Sriracha. I also saw some pretty creative suggestions.
Toward the end of the day, there were at least a few people following the discussion and helping to carry it on.
It would have been more effective had I brought two or three other people on board before the hash-tag ever went “live,” and I’m sure it would have been more effective to start earlier in the day. I didn’t even send out my first “sandwich secret” until after I had my 11:00 snack! I also could have brainstormed and blogged about it beforehand – but it was simply spontaneous.
If you’d like to see most of the discussion (protected tweets and tweets without the hash-tag not included), see below. I’d call it a successful Twitter experiment.









